The Liberia Trade and Investment Office in Canada is strengthening its engagement with the global business community as part of ongoing efforts to attract investments and advance Liberia’s economic interests on the international stage. Established in 2004, the Office has been a vital instrument in promoting Liberia’s trade and investment agenda across North America and beyond. Under the leadership of Madam Jallahqueena Hawa Konneh, Liberia’s Trade and Investment Representative to Canada, the Office continues to hold productive engagements with trade communities, development partners, and investors to position Liberia as a destination for sustainable investment.
Most recently, Madam Konneh represented Liberia’s trade interests during the United Nations General Assembly (UNGA), where she secured strong commitments from international partners focused on health, education, youth capacity building, and gender-related initiatives. She emphasized that these engagements are expected to catalyze infrastructure development across Liberia’s counties, noting that “the potential is huge.” In advancing its mission, the Trade and Investment Office recently hosted Assistant Minister for American Affairs at the Ministry of Foreign Affairs, Madam Christiana M. Konneh, in Canada.
During her visit, Assistant Minister Konneh held a series of provincial partnership meetings with key Canadian officials, including members of the City Council of Mississauga, and engaged with leaders of the Liberian community. These discussions centered on strengthening bilateral economic ties and identifying areas of mutual interest in trade and investment. As part of its broader outreach, the Office also extended an invitation to Hon. James Kolleh, Representative of Bong County District #2, who traveled to Canada to meet with Liberian organizations and serve as guest speaker in Calgary City, Alberta.
Representative Kolleh reaffirmed his commitment to support the work of the Trade and Investment Office, pledging to advocate within the House of Representatives for policies and funding that expand trade opportunities for Liberians both at home and abroad. In addition, the Trade and Investment Office welcomed Dr. Augustine Konneh, Senior Presidential Advisor, to Canada, where he delivered an inspiring presentation highlighting the triad of Leadership, Environment, and Gender as key pillars for Africa’s sustainable future. Dr. Konneh stressed that leadership must be measured by tangible outcomes in equity, environmental stewardship, and gender inclusion.
He noted that the six pillars of the ARREST Agenda for Inclusive Development, as championed by President Joseph Nyuma Boakai, demand visionary and accountable leadership. He further underscored that Liberia’s vast green tropical forest is a global asset in the fight against climate change. “Africa must not come to the table as a victim,” Dr. Konneh asserted. “We must come as co-creators of solutions and moral champions of sustainability.” He urged developed nations, including Canada, to honor their climate finance commitments, emphasizing that sustainability is a global responsibility and “not just an African problem.” Dr. Konneh also acknowledged the growing influence of Liberian women in governance, civil society, and policy reform, noting that their participation is essential to achieving authentic and inclusive leadership.
Through its dynamic engagements and partnerships, the Liberia Trade and Investment Office in Canada remains steadfast in advancing Liberia’s economic diplomacy, strengthening investor confidence, and creating pathways for sustainable growth and shared prosperity.
