The Central Bank of Liberia (CBL) is officially launching its nationwide Clean Note Campaign today, Friday, September 19, with a major event taking place at the Rally Time Market in Central Monrovia. The campaign, which carries the theme “Our Money, Our Pride: Handle it with Care,” is designed to educate the public about the importance of properly handling Liberian banknotes. The initiative aims to reduce the damage done to physical currency, cut down the frequency and cost of printing new notes, and cultivate a culture of national respect for the country’s financial system.
Today’s launch event is expected to begin with a colorful float parade winding through the main streets of Monrovia, drawing public attention to the message of currency care and preservation. Following the parade, a public ceremony will be held at Rally Time Market, where stakeholders from across the country’s financial and informal sectors will gather in support of the campaign. According to the Central Bank, representatives from all nine commercial banks, along with the Liberian Marketing Association, Liberia Business Association, National Association of Foreign Exchange Bureaus, motorcycle and tricycle unions, street vendors, and other grassroots organizations are expected to attend.
In a statement ahead of the launch, the CBL emphasized the broader implications of currency management for the national economy. “We are calling on the public to join this important initiative. Keeping our money clean is not just about aesthetics, it’s about protecting our economy, ensuring efficiency, and promoting national dignity,” the Central Bank management noted. The Clean Note Campaign forms part of the Central Bank’s wider currency reform strategy, which seeks not only to improve the physical condition of money in circulation, but also to raise public awareness around how improper handling such as tearing, writing on, folding, or soiling notes contributes to faster wear and tear of currency, which in turn places a financial strain on the country through costly reprinting.
As part of the campaign, the CBL has spoken of plans to engage with communities across all 15 counties, using outreach programs, market awareness activities, and partnerships with civil society to spread information about proper money-handling practices. By instilling what it describes as “a collective sense of responsibility,” the Central Bank hopes to build a nationwide understanding that protecting the Liberian dollar begins with each citizen. “This is about more than clean money. It’s about pride in our national identity, and care for our shared economic future,” one official told this newspaper. The Central Bank is encouraging members of the public to attend today’s launch and support what it is calling “a national movement to preserve the value and appearance of our money.”
Author: Zac T. Sherman
